In this blog, I will be sharing information about how to increase website SEO.


What is the Merger Technique? The Merger Technique is a process where you take a relevant, expired business, merge it with your own, and 301 redirect it to your site. When done right, this technique will boost the authority and trust of your site, hence making it very easy to rank for important keywords.

Step-by-Step Process:

Find Opportunities using a tool like SpamZilla.

Uncheck all country TLDs to avoid domain registration problems.

Adjust for your location; for example, check the.au domain if you are from Australia.

Drop Domains: These are flagged as available and can be directly registered. In saying that, there may be a reason that these domains are available, and one must always look for that hidden gem.

Vet the Domain:

Target relevant opportunities: Target finding domains that have link profiles relevant to the target site.

Utilize Majestic's Topical Trust Flow metrics and cross-check using AHrefs.

Look at the link profile to make sure most links are editorial and naturally obtained.

Analyze anchor text to ensure it is not optimized.

Check domain history in SpamZilla using the archive feature.

Indexing Check: The domain should be indexed in Google. If not, keep investigating.

Use ChatGPT and Google Search Console to find hidden SEO opportunities. Note keywords ranking below position 50 and optimize existing or create new content targeting the keyword.

Prioritize the content for backlinks, then pass link equity to other key pages. An example is when a company named Candy Funhouse attracted links to a page that featured a special "Chief Candy Officer" role. Although that traffic was not huge, the site authority as a whole rose, and also proved the fact that lifting one page can really lift overall site performance.

Create linkbait using AI like ChatGPT without coding skills. Identify free tools or software from competitors that have attracted backlinks, then use ChatGPT to generate similar content. Example: I created a script timer driving 500 organic visitors per month and earned 11 backlinks.

Fix Keyword Cannibalization

Keyword cannibalization happens when multiple pages target the same keyword with the same intent; this may confuse Google and hurt rankings. Here's how to identify and fix it:

Find fluctuating rankings or ever-changing ranking URLs via Google Search Console and AHrefs.

Fix keyword cannibalization by optimizing one page per keyword phrase, making sure each page has distinct intent.